CocoMojo ‘Nature we’ve cracked it!’
Following a consumer research soft trial launch in the Spring of 2013, the award winning CocoMojo is this Summer undertaking an expanded re-launch with 3 unique flavours and a radical new look.
The CocoMojo drinks range combines the remarkable health benefits of coconut water, coconut milk, tropical fruits and botanical herbs. As well as containing super-hydrating electrolytes, CocoMojo is low on the glycaemic index, so it will not dramatically affect blood sugar levels like many fluid-replacement offerings that can spike blood sugar levels and promote body-fat storage.
CocoMojo is now available in three distinct variants: CocoSoul – a blend of coconut water, coconut milk, botanical herbs, fruits & spices; CocoPassion – Coconut water blended with passion fruit & botanical herbs; CocoPure – 100% pure coconut water made from young, green coconuts from Thailand.
The product has undergone intense scientific development to refine the natural contents and taste. It’s also been repackaged in a cylindrical cardboard can made from recycled paper continuing CocoMojo’s all natural feel. The range has -focused on developing the on-can characters alongside the flavour expansion focusing on a fun, friendly & vibrant look.
CocoMojo have invested an undisclosed 6 figure sum across in this consumer centric brand including product & range development, advertising, PR, sampling & sponsorship opportunities. You’ll see CocoMojo out & about at events across the UK this summer, sampling, generating brand awareness & promoting the new challenger in the rapidly expanding coconut drinks market. The public will get their mojo back and go coconuts for this flavoursome new range!
We are delighted to have been announced as a finalist in the UK Packaging awards and have been shortlisted for the Quality Food Awards, the winners will be announced at the prestigious awards ceremony in London this November.
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